Audio company GGRP (Gordon, Gibson & Ramsay Productions) put together this beautiful little promotional mailer. It’s a cardboard envelope that unfolds to become a record player with a 100% cardboard amplifier.

Once assembled, the record can be spun on the player with a pencil. The vibrations go through the needle and are amplified in the cardboard material. The players were sent out to creative directors across North America as a creative demonstration of GGRP’s sound engineering capabilities.

- (From Ads of the World)

“It’s actually shocking how good the sound quality is,” said Geoff Dawson, associate director at Grey Vancouver, the marketing company that helped to develop the piece for direct mailing. He added that it took a long time to play with different materials and designs to get the audio just right. Dawson says they hit on the idea while creating a website and new brand identity with GGRP earlier this year.

If GGRP can do this with cardboard, I can only imagine what they can do at, you know, their actual working studios with real equipment.