If they did this a year or two ago, I’d say it’s long overdue. Now, it just seems like a desperate move to save a dying format. Universal says it’s a test, and they’re calling it the Velocity program. All CDs will be priced somewhere between $6 and $10, which is a pretty big price drop from the $10 to $12 usually seen in stores. There’s a chance that the lower prices will increase sales enough that they make significantly more money, but it’s basically just life support for the format. Expect the other major labels to do the same if it works, making physical media less expensive than digital!