Who Is is a Ufonyx exclusive weekly feature that showcases talented, up-and-coming artists that you should be on the lookout for.

The Soft Pack

• Genre: Indie Rock
• From: San Diego, California, US
• Band Members:
  • Matt Lamkin – Vocals, guitar
  • Matty McLoughlin – Guitar
  • David Lantzman – Bass guitar
  • Brian Hill – Drums
• Official MySpace: http://www.myspace.com/thesoftpack
• Official Website: http://thesoftpackofficial.com/

A brief synopsis of The Soft Pack’s meteoric rise: a duo writing songs in California at the dawn of 2008 goes on to supporting The Breeders, Last Shadow Puppets and Bloc Party as a quartet, and releases two attention-grabbing singles, “Nightlife” and “Extinction,” that same year. They were the toast of CMJ in 2008 and South By Southwest in 2009, then toured alongside Franz Ferdinand, Phoenix, White Lies and Black Lips in 2009, and delivered the limited edition 12 inch Muslims EP to much chatter in March 2009. And now, they’ve crafted their debut album alongside producer Eli Janney in Brooklyn, New York during the late summer of 2009.

Highlights include the perfect one-two punch of the first two singles, “Answer To Yourself” and the rallying call, “C’mon,” The Vaselines-inspired “Down On Loving,” live favorite “Parasites,” and a slew of songs written toward the end of the summer.

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